Resources · Your brand. Our science.
White label and private label both put your brand on a product someone else makes. White label is a stock product the manufacturer has already made and tested. Private label is made to order for one brand, to a specification you agree, as a lot that is yours alone.
Made in USABy [author name and credentials], reviewed by [reviewer name and credentials]. Published [date]. Last reviewed [date].
The manufacturer sets the specification and makes the product for stock. You choose from the catalog and supply label artwork. Your order is drawn from a lot that other buyers may also receive. Minimums are lower and orders ship sooner, because the product already exists.
You and the manufacturer agree the specification, the fill size and the pack before anything is made. The manufacturer produces a dedicated lot with its own lot number. Minimums are higher and lead times longer, because the lot is made for you.
| White label | Private label | |
|---|---|---|
| Product | Stock item from our catalog | Made to order for one brand |
| Specification | Ours | Agreed with you |
| Lot | Shared stock lot | Dedicated lot |
| Minimum | [White label minimum units] per item | Starter run from [Starter run from] |
| Lead time | [White label lead days] | [Private label lead weeks] |
| Label and pack | Your artwork on our format | Your artwork and your pack format |
Under either model, every container carries the product name, strength, lot number and manufacturer, and every lot comes with a certificate of analysis. Under either model, we verify the buyer's business and license before a first order.
Start with white label if a stock specification fits your product line and you want to order small. Choose private label when you need your own specification or pack format, or want a lot that no other brand shares.
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Your brand. Our science.
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